Real Estate · Independent property group, Perth, Western Australia
One Platform, 14,000 Properties: Rebuilding a Perth Brokerage's Digital Core
Rebuilding the digital core of an independent Perth property group, so agencies own the relationships.
- 1
The need
An independent residential and rural property group in Perth: 11 agents and 14,000+ properties under management, competing against portals and national chains.
Leads arrived by phone, portal email and walk-in, then vanished into individual inboxes. Appraisal requests waited hours for responses, and property management renewals were tracked on a whiteboard grid. The agency was leaving its own data, and its landlords, on the table.
- 2
The work
- Property Listing Platform: MLS-synced website with portal-grade search and suburb profiles.
- Real Estate CRM: every inquiry, appraisal and inspection in one pipeline.
- Lead Management System: sub-10-minute auto-response routing with agent assignment rules.
- AI Valuation Tool: comparable-sales-driven price estimates as a vendor-acquisition magnet.
- Virtual Tour Integration: 3D walkthroughs embedded on every premium listing.
- Market Analytics Dashboard: days-on-market, clearance rates and landlord reporting.
- 3
The outcome
- 8 min average lead response, down from 4+ hours.
- 41% growth in appraisal-to-listing conversion.
- 3× repeat and referral landlord business.
- 97% lease renewal rate on the managed portfolio.
Portals own distribution; agencies must own relationships. Team Nirjan handed this Perth group the data plumbing to do exactly that.
Based on a client testimonial; details beyond the client's account have not been assumed.